So, I got this idea for a business last week and I have no idea how to code or do technical stuff whatsoever. That means I don’t have the technical knowledge to do it as I studied business. I’ve liked the internet and it’s potential for a long time, but never took interest (or had the time) to start learning how to do the coding part. I learned basic HTML (XHTML) and CSS, but never even managed to play with the API of a service. I’m a huge marketing and strategy geek and I love those points on a business, but as of lately I’ve discovered I love maths and algorithms too. Not to late to discover what I love and how that can be applied to make people’s life easier or at least more enjoyable.
I now NEED to turn this project from an idea to a reality.So, my problem today is how to turn an idea into an asset. No big deal, really. As of lately I’ve realized that there are lot’s of people around the world willing to start a business, some have the ideas, others have the technical knowledge and others the people skills. The only problem is to find ones that share the same passion as you do. In this case is sharing a passion of making peoples life a bit easier and more enjoyable.
So I’ve been thinking on how to gather a group of people passionate enough to start a business dedicated to one subject. The first few ideas that I had are the most important.
- Bring in people that love your idea and that will work for it hard and smart. They don’t have to be the best at what they do or even have all the technical skills. These people are the ones that are going to learn if they needed, because they’re passionate enough to stay up all night getting ready for the next challenge.
- Also, bring people that know marketing and have an idea of what’s the most important thing in the world. The most important thing in the world is caring about your customers/users —thanks Gary Vay.ner.chuk for pointing out on his book —. If you bring people that have the user first and all the rest second as priorities, you’ve already won a huge battle.
- Bring people that want to grow. You’ll probably won’t get the best in each field for your startup. You don’t need them. What is needed is a team of people that wan’t to be better everyday. People that wake up with the sole goal of outperforming themselves every single day.
Those 3 main characteristics may be the sole reason of your success. The team is all. A good team will notice a bad market, will fix the strategy and tactics, will measure and set big goals to attain. A good team can fail too. If a good team fails, they fail fighting and that’s how you notice if they’re good.
So I hope 2010 brings lot’s of your projects to reality. What do you think you need to make your projects real this year?
