April 2010
3 posts
Shopping is not the same
The process of shopping has shifted from the sales cycle to the buying cycle and businesses need to start embracing it. In the old, mass media, days there was sales cycle because the only source of information came from the vendors and the need was motivated by advertising. Since the rise of the internet the limited power of word of mouth has grown to become the main source of recommendations. Now...
If you want to meet your objectives, make your...
I’m no expert on usability, but I’ve done plenty in the last couple of years to know that good usability will help you meet your goals. This applies to the internet and to the offline world in a similar way. The design of the product, service, website, building or concept needs to be done after we’ve established clear objectives and long term goals we want to achieve with it. ...
Business Models should include a revenue model:...
Business has evolved a lot in the last few years. Finally all the technological improvements of the last decades are pushing towards a major change in the way business is done. The first changes came to change how we managed customer relationships and information and now go up to how we organize working teams throughout the world. This change has led to the rise of new business opportunities...
