March 2010
6 posts
Book Club on Steroids
Today I had an idea for a service that can make a difference on how we buy books. Actually, it can make a difference in us buying anything at all. Notice I say buying rather than selling. I see that Amazon recommendation engine is more a way for them to sell than for us to shop smartly. So let’s say you’re not part of a book club, but you know some people that read good books and...
Social Media changed consumer expectations and we...
Everyday in the Social Media world we talk about how some businesses still don’t get Social Media and how many businesses aren’t doing it quite right. The main problem I’ve identified for this is that the usual organizational values and processes haven’t changed at all with them entering social media. Getting into social media is a change of game for businesses. While...
Look Good vs. Work Good ....What your site needs
Today I had an interesting twitter conversation with Lyndi Thompson on web design. We were debating if design was actually important to the results of a site. It all started with me saying that unlike pens (you’ve had to notice that expensive pretty pens last less than cheap pens) websites need to look good and work good to be succesful. Lyndi told me there were some sites that were not...
Location, Location, Location ....¿on the costumers...
With all the current hype about location apps and how they can be beneficial to business comes a very huge concern on why aren’t this companies not developing beneficial applications for their users. As Marshall Kirkpatrick from RWW says on his article 6 Thoughts About Location Madness there’s a huge hype that will come from the press in the following months as there is still much work...
Change Work: Change the World
Today I was reading a post by Amber Naslund on working hard and working lot’s and I remembered Dan Pink’s talk at TED, which is one of my favorites. In his talk, Pink talks about ROWE (Results-Oriented Work environment) which is applied at Best Buy. Needless to say I immediately did a google search for ROWE resources and found the site of the two creators of this approach to working...
Make it remarkable
I was reading Purple Cow by Seth Godin while I was setting up the strategy for some new ventures I’m working on and found it key to make a remarkable experience for my users as this is the only thing that will finally drive us to success. Being Remarkable for me is not just being different, but being better and delivering WOW! Users need to be in love with your product or service, but they...
